Build a product that scale into a company

Most the people start with the product then a company, it is a right way to Build it no doubt.

Agenda

• Bridge the product-company gap
• Design for product-GTM fit
  • value prop
  • MVS
  • Repeatable product
• Architech your bussiness model
  • products that SLIP
  • package for pull
  • whole product

The Problem

we get MVP, we get product-market fit

YET

we dont get enough momentum to build a lasting company

we have a product company gap

The product Company GAP

QR payment code concept they could not cross the gap

youtube idea how google bought because the platform was falling down because of cost then google bought it.

Its all about the product right ??

for iphone inovation was touch screen? the really big inovation was appstore then after in-app purchases. (which means that the get 30% of commisson)

In case of software deve, you spend all your money on development like hiring people

But you'll spend twice as much $$$ taking a product to the market...

Your expenses will flip to sales and marketing

FROM ALL THE R&D and engineering to prove market acceptance, gain repeatablity... as you start product you will spend much more money on marketing than development

SASS Compay Rules: 40/20/20 (for Mature sass companies)

Growing , mature sass companies should allocate:

• 40% of revenue on slaes & marketing
• 20% of the revenue on product & research
• 20% on G&A (General and admistrative expenses)

Example of the mongodb twitter and meta Expenduture...

how can you think about this up front ?

closing the product-company gap

First thing you do is MVP Check,recheck and triple check your value proposition

• if you are not solving a valuable problem...
• you're not solving a valuable problem
• and unsuprisingly you won't build any value
• Viable does not always mean valuable

VAlue prop: Recap & Intersection

• 4U NEED

  • unworkable
  • unavoidable
  • urgent
  • undeserved market

• 3D SOLUTION

  • Discontinous
  • Defensible
  • Distriptive

Qualify the Need : B2B vs B2C

It's "BLAC" and WHITE?-

• Blatant
• Latent
• Aspritional
• Critical

Able to sell segment target audience repeatedely

MVS ??: Minimum Viable Segment

you find one segment which find consistent need which you can take your small product and provide them consistently...

Try small product in MVS before you target the Bigger audience...

Minimum Viable Segemtn

Minimum = Small enought to dominate

Viable = you can succeed with your MVP

miimum RepeatableProduct

Segment according to needs.

A smaller target to reference, lead and dominate the market

you can raise money if you are in that segment and you are geting traction

PLG : Product Led Growth

Example of Apploi

Example of instagram they had many fetures but, they simplify down to just couple of them

Hold the value proposition then Expand it

How do you determine pricing on your MVP

investors are betting on two thing They are betting on you and the vision to build a big company They will ask you how big it can get

Start with the small then articulate tieht the big stories

Talk to your customer if you want to select the MVP

Start with intervieweing your customer like veternary care. have cofee with 200 vets, ideally thats better than dremeaing about the product then going to the market.

you can contact them on linkdin get list etc.... show up to the conference of vets etc... conference of the pharmacist...

It's not just about finding product-market fit...

• Narrow your target

• Segment it by need

• Focus your product

  • Vital for

    • positioning, messaging, communication
    • packaging and pricing
    • channels & distribution, pather alignemtn

  • **Enables **

    • Reference selling, networ effects, viral prossiblilities
    • overall bussiness alignemtn

Now the Desing Part is over, Switching to the Architech part

• Architech
  • bussiness modal
    • SLIP products
    • Packaging for pull
    • Whole products